LOOK, I LOVE A GOOD ALLITERATION AS MUCH AS THE NEXT DORKY DIPLOMAT. . .

. . . but "sizzling" for a trade and investment forum sounds a bit, shall we say, sagwa.  Among other things, the people here pronounce ASEAN "A-shan" rather than "a-SEE-an"  (plus, we associate "sizzle" with our sisig, not our surpluses).  The organizers apparently did ask my colleagues for a better title, but no one could come up with anything that captured both the "shh" and the region's successful business climate.    

Their mistake: they didn't come to me first.

"ASEAN: Fo' Shizzle"

Boom.